📘 WHATSAPP MARKETING – FULL NOTES (BEGINNER TO ADVANCED)

Easy language • Easy to revise • Fully structured • With images

🌟 1. INTRODUCTION: What is WhatsApp Marketing?

WhatsApp Marketing means using WhatsApp to connect with customers, promote products, give support, send updates, and increase sales.

👉 In simple words:
WhatsApp = Marketing + Selling + Customer Support + Branding + Automation

You use WhatsApp to:

• Send offers

• Share product catalogs

• Answer queries

• Take orders

• Send payment links

• Build customer relationships

• Run broadcasts

🌟 2. Why WhatsApp Marketing Is So Important

✔ 2.1 Highest Open Rate (98%)

People check WhatsApp messages instantly.

✔ 2.2 Fast Communication

Messages deliver in seconds.

✔ 2.3 Personal & Trusted Platform

Customers trust WhatsApp more than email or ads.

✔ 2.4 Helps Convert Leads Faster

Quick replies = quick sales.

✔ 2.5 Works for Every Business

Food, fashion, ecommerce, services, real estate, gym… EVERYONE.

✔ 2.6 Automation Available

With API, you can automate:

• Welcome message

• Payment reminders

• Order updates

• Festival offers

• Cart abandonment

🌟 3. TYPES OF WHATSAPP FOR BUSINESS

3.1 WhatsApp Personal App

• Only for chatting

• Not professional

• No business features

• NO automation

3.2 WhatsApp Business App

Best for small shops & basic marketing.

Features:

• Business profile

• Catalog

• Quick replies

• Greeting message

• Away message

• Labels

• Broadcast (256 limit)

3.3 WhatsApp Business API (WABA)

(Used by Amazon, Jio, Meesho, Myntra, Nykaa, Big Basket)

Features:

• Unlimited broadcasts

• Chatbot automation

• Green tick possible

• CRM integration

• Order tracking

• Payment reminders

• Auto messages

Best for:

• Ecommerce

• Agencies

• Medium/large businesses

🌟 4. WHATSAPP BUSINESS FEATURES (FULL EXPLANATION)

⭐ 4.1 Business Profile

Add:

• Logo

• Business name

• Category

• Description

• Address

• Website

• Email

⭐ 4.2 Catalog

Upload:

• Photos

• Prices

• Description

• Buy now links

Perfect for:

• Clothing

• Home décor

• Food

• Furniture

• Electronics

⭐ 4.3 Auto Replies

• Greeting message: For new users

• Away message: When busy

• Quick replies: Saved answers
  Example:
  “Hi! Please choose a size: S / M / L / XL”

⭐ 4.4 Labels

Helps manage customers:

• New customer

• Pending order

• Payment pending

• Repeat customer

⭐ 4.5 Broadcast Messaging

Send 1 message → 256 people
API: Unlimited audience

Perfect for:

• Offers

• Festival deals

• New product launches

• Stock updates

🌟 5. WHATSAPP BUSINESS API (ADVANCED)

API allows:

• Auto conversations

• Chatbot flows

• Order updates

• Cart recovery

• Payment links

• Customer journeys

• Unlimited broadcasts

Platforms:

• Wati

• Interakt

• Zoko

• AiSensy

• Twilio

🌟 6. HOW TO USE WHATSAPP MARKETING (STEP-BY-STEP GUIDE)

⭐ Step 1: Create a Business Profile

Add complete business info.

⭐ Step 2: Build WhatsApp Contact List

Ways:

• Website popup

• Social media DM

• “Send Hi for offer” line

• QR code in shop

• Facebook/Instagram ads → WhatsApp

⭐ Step 3: Send Broadcast Messages

Keep frequency:

• 2–3 times per week
  Types of broadcasts:

• New arrivals

• Offers

• Catalog

• Testimonials

• Price list

⭐ Step 4: Use Templates

Example promotion:

Example order confirmation:

⭐ Step 5: Use a Chatbot

Chatbot replies automatically:

• Price

• Size chart

• Order status

• Product photos

• FAQs

Saves time + increases conversions.

⭐ Step 6: Segment Customers Using Labels

Target each group:

• Hot leads

• Interested but not purchased

• Price enquiry

• Repeat customers

• COD customers

⭐ Step 7: Analyze Performance

Use insights:

• Open rate

• Clicks

• Sales

• Replies

🌟 7. WHAT CAN YOU DO WITH WHATSApp MARKETING?

✔ Promote new products

✔ Send offers & sales

✔ Abandoned cart recovery

✔ Order updates

✔ Customer support

✔ Payment reminders

✔ EMI reminders

✔ Appointment booking

✔ Feedback collection

🌟 8. DO’S & DON’TS (VERY IMPORTANT)

✔ Do’s

• Use professional logo

• Keep replies quick

• Use auto-replies

• Make catalog clean

• Provide value

• Use buttons, menus, chatbot

• Send high-quality images

❌ Don’ts

• Don’t spam

• Don’t message at night

• Don’t send long paragraphs

• Don’t forward random content

• Don’t change numbers frequently

🌟 9. EXAMPLES OF WHATSAPP CAMPAIGNS

⭐ 1. Festival Sale Campaign

⭐ 2. Abandoned Cart Recovery

⭐ 3. Customer Welcome Message

🌟 10. SUMMARY TABLE

🌟 11. FINAL REVISION NOTES (SUPER SHORT)

• WhatsApp Marketing = selling + support + promotions

• Use WhatsApp Business or API

• API = automation + unlimited broadcast

• Use catalogs + auto replies

• Build WhatsApp lists ethically

• Send 2–3 broadcasts weekly

• Use chatbot for auto responses